Sep 20, 2014

Emphasis

Isn't this a memorable ad?



And I think it's a great example of a design with a strong focal point.

The red shoe gains emphasis by:

- its center placement
- its color (red is attention-grabbing)
- the contrast between the bright red shoe and the soft light pink background.
- the light reflecting off of it, while the background stays muted
- its sharp focus, versus the blurred background

The client--Repetto--designs and manufactures ballet slippers and ballet-inspired shoes and clothing. They were founded in 1947 and are based in Paris.

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